PR Newswire highlights importance of Hispanic outreach beyond Hispanic Heritage Month

NEW YORK, Oct. 17, 2012 /PRNewswire/ — Although 2012 Hispanic Heritage Month has officially come to a close, the past year has proven to be a buzz-worthy one for the increasingly influential Latino community in the U.S., with major news media outlets reporting extensively on their political, economic and cultural impact.

PR Newswire considers the ongoing conversation and coverage among traditional and social media as a reminder to communications professionals that they must gain an understanding of the behaviors and needs of the Hispanic community and maintain continued engagement with them throughout the year.  Hispanic outreach should not only be limited to Hispanic Heritage Month campaigns, but should also be considered an integral part of an ongoing, integrated communications strategy.

Hispanic Heritage Month, however, remains a significant annual celebration and in honor of this month, PR Newswire’s manager of blogger relations, Tom Hynes, featured five unique and informative Latino blogs such as “The Other Side of the Tortilla” and “Curves & Chaos” on PR Newswire’s Beyond PR blog.  He offers tips and advice on how PR professionals can effectively engage with these online influencers that cover industries from food and entertainment to travel and business.

In addition, Evelyn Tipacti, ProfNet’s Community Editor, recently led an insightful Twitter conversation with Hugo Balta, coordinating producer at ESPN and President of the National Association of Hispanic Journalists, to discuss issues affecting the Hispanic media community, including content creation, job opportunities and media competition.

For more information about PR Newswire’s suite of products that can help you incorporate Hispanic outreach into your communications campaigns, click here: PR Newswire’s multicultural products.

To learn more about the impact of the Latino vote, visit:

About PR Newswire:

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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